Our Mission

Rotera integrates advanced technologies and human intelligence, creating solutions for healthcare’s unique challenges. By eliminating unnecessary administrative tasks and providing clarity in a complex environment, we empower healthcare professionals to focus on what matters the most, patients. Together with our customers we are shaping the future of healthcare.


Our Vision

A world where healthcare innovation is fully embraced


Our Story

The Rotera team was built by healthcare technology and process experts who saw a gap in services available to support the adoption of automation and artificial intelligence. A similar challenge emerged in the EHR market more than a decade ago - when HITECH pushed the adoption of the EHR, healthcare organizations quickly realized they needed support implementing, training, deploying, and optimizing in order to effectively adopt the new technology. Today, expanding pressures on cost containment are forcing an accelerated adoption of AI and automation solutions, but not enough third party support exists outside the walls of the technology product companies.

Rotera was built with this in mind. As healthcare organizations and technology companies look to adopt many different tools and platforms that each solve unique challenges, they need a partner that can be there to support their strategy and provide boots on the ground to make it come to life. Moreover, most of these solutions require a significant degree of custom engineering, but deploying standalone engineering resources is not an efficient solution - a fully managed team led by healthcare subject matter experts that guide UX design, engineering, testing, training, and adoption is critical to success. That is where Rotera comes in.

Our Founder and CEO has spent 15 years in health tech - from Epic, to process & technology consulting, to automation product leadership - our foundation is built around the expertise to identify and fully understand the problem and marrying that with knowledge of the right technology to solve it.

Our team is built on a foundation of expertise in healthcare workflow, EHR capabilities and integration, automation tools, engineering prowess, and process and strategy consulting. We know healthcare AI and adjacent solutions inside out and can’t wait to help you make use of them.


Our Values

In order to truly drive friction out of healthcare, we all must act like an ecosystem. To us, an ecosystem means that competition does not get in the way of solving the bigger problem, which is creating a world where all humans have high quality lives and where healthcare invisibly works to help them achieve that. Rotera truly believes we are better together and works tirelessly to collaborate with the industry at large to achieve our common goal. To support that, our values include:

  • We, and everyone else, are a dime a dozen (don’t be complacent)

  • Sometimes you’re the captain, sometimes you’re the deckhand

  • Encourage healthy disagreement

  • One person shows fail - collaborate tirelessly

  • Pick up the freakin’ phone

  • Mistakes belong to all of us - learn together from them

  • Support and celebrate diversity in all forms: thought, opinion, demographics

  • Be transparent

  • Value individual contributions 

  • Respect and support each other

  • Be creative and innovate daily

  • Show kindness & empathy to all - team members, customers, partners, and passerbys